For anyone navigating the transition into parenthood.

You may be early in that transition—e.g. you've just found out you're pregnant (congratulations!) or slightly further along—e.g. you have a toddler and are thinking about a second. Or maybe you've stumbled into parenthood somewhat unexpectedly as a co-parent to a partner that already has children.

Whatever your story and your journey into parenthood—what's most important is that you're excited to learn and grow into the best parent you can be.

We're big believers that parenthood is a team sport. That's why, for every purchase, you'll get 2 licenses.

We think it's really powerful when a couple enrols together. What a lucky child to have 2 parents so invested in creating a thriving home!

But if for whatever reason your set up is a little different—e.g. you are a single parent or your partner is less able / willing—don't let that hold you back. Either you can do it solo, or you can gift the second license to someone else who is / will be involved in the caregiving of your child—be it a grandparent or nanny—or even to a friend who is at a similar stage of parenthood to you.

Whatever you decide, your determination to invest in yourself and your child will bring so much benefit to everyone around you. They are lucky to have you.

There are 30 lessons, 10 per each pillar. Each lesson is standalone, on a different topic within that pillar. Each lesson contains a <15-minute video/audio, which you can watch/listen to on your desktop or mobile. It's designed for busy parents to access on-demand and on-the-go.

Each lesson is also accompanied by a toolkit that contains practical guides, scripts, checklists & templates that will help you implement the principles covered in that lesson.

If you're new to parenthood and looking for a comprehensive, structured learning experience, we recommend approaching it as a 30-day course, one <15-minute lesson per day.

This will help you get a 360 degree view of what's ahead, cover any blind spots, and discover which areas you want to dive deeper on in the months and years ahead.

Alternatively, if you're further into your parenthood journey and have particular areas you'd like to focus on, you can jump straight to those lessons.

In all cases, you will have access for life, so that you can review any of the lessons and associated toolkits as and when you need help in those areas—be it in 3 months or in 3 years.

We don't. We truly believe every child, every parent, and every moment in time is unique—making every single parenting journey unique.

We also believe there is often value to be taken from different philosophies, and oftentimes the optimal approach for you and your family, might involve ideas from two different schools of thought, remixed in a way that fits your unique context.

As such, we focus on helping you understand the different schools of thought on a particular topic, highlighting if / when they are in conflict, and empowering you with robust decision-making tools to choose the approach that feels right to you.

Yes, you could and you should!

But we've read and synthesised the key insights and practical takeaways from hundreds of books, research papers, podcasts and our own interviews with hundreds of modern parents, to give you an unprecedented head start into parenthood.

Think about this as a hyper-efficient foundational education that will make everything you read and consume after it 10X more impactful because you will have the mental models and context to take more from it.

Plus, each lesson will end with our "Top 3" book / podcast / who to follow recommendations if you want to dive deeper into that topic—we've taken the time to sift out the best of the best, so you don't have to. We know your time is precious.